ROSÉ - PUMA x ROSÉ collaboration
How BLACKPINK’s Rosé Pushed Blokecore into the K-Pop Stratosphere with PUMA
BLACKPINK Rosé 如何攜手 PUMA，將 Blokecore 足球風潮推向 K-Pop 巔峰
Forget the traditional stadium terraces. By collaborating with PUMA, Rosé proved that retro football jerseys are now the ultimate pop-star uniform for 2025 and beyond.
The intersection of football and fashion is no longer just a UK street trend—it’s global pop culture. As BLACKPINK’s highly anticipated 2025 comeback dominated the charts, style icon Rosé quietly blurred the final line between K-pop aesthetics and pitch-ready apparel with her exclusive PUMA collaboration.
The centrepiece of this partnership wasn't just another sneaker—it was the PUMA x ROSÉ Graphic Football Jersey. Featuring a glossy yellow trim and classic athletic cuts, the piece was designed as a rare merge of 2000s football nostalgia and modern stage wear. It dropped right ahead of BLACKPINK's 2025 world tour, perfectly timing the collision of two massive cultural moments.
What makes this release iconic is how Rosé claimed it. Stepping away from the standard "jeans and trainers" Blokecore formula, she styled the jersey in her signature edgy-meets-elegant flair. Worn as an oversized, sporty fit alongside sleek shorts and retro sneakers, it was a masterclass in making vintage-inspired sportswear feel effortlessly high-end.
The internet reacted exactly as you’d expect. The moment Rosé dropped a behind-the-scenes teaser wearing the shirt, searches for “ROSÉ jersey” spiked by a massive 200%. In an instant, she turned a Y2K-inspired football top into an absolute hypebeast magnet, creating a must-have crossover grail for Blinks, sneakerheads, and kit collectors alike.
The Blokecore revival started on the streets, but Rosé just took it on a world tour.
忘記傳統的球場看台吧。Rosé 透過與 PUMA 的聯名企劃證明了，復古足球衣早已成為 2025 年全球流行天后的終極時尚制服。
足球與時尚的交匯，早已不再是英國街頭的專屬潮流，而是席捲全球的流行文化。隨著 BLACKPINK 在 2025 年強勢回歸橫掃樂壇，作為時尚指標的 Rosé 透過她專屬的 PUMA 聯名系列，徹底打破了 K-pop 美學與足球服飾之間的最後界線。
這場聯名的核心焦點，並非只有大熱的復古波鞋，還有那件 PUMA x ROSÉ 足球圖案球衣（Graphic Football Jersey）。這件單品採用了亮眼的黃色細節與經典運動剪裁，完美融合了千禧年代的足球情懷與現代舞台魅力。它選在 BLACKPINK 2025 巡演前夕發佈，精準地捉住了兩大文化熱潮碰撞的完美時機。
真正讓這件單品爆紅的，是 Rosé 的專屬演繹方式。她捨棄了常規的 Blokecore 穿搭公式，反而以她標誌性「叛逆與優雅並重」的風格，將這件寬鬆的球衣搭配短褲與復古波鞋。這完全是一場將休閒運動服昇華至高級質感的時尚示範。
網路的反應也毫無懸念。當 Rosé 在幕後花絮預告中穿上這件球衣的一刻，「ROSÉ 球衣」的搜尋量瞬間狂飆 200%。她一舉將這件帶有 Y2K 復古色彩的足球裝備，變成了潮流界的熱話，更令它成為 Blinks、波鞋迷與球衣收藏家共同追捧的夢幻逸品。
Blokecore 復古風潮或許源於街頭，但 Rosé 卻直接將它帶上了世界巡演的舞台。
